Soennecken and api Announce Partnership

Soennecken eG and api Computer Handels GmbH are now working in the delcredere area together.
Winfried Schneider, Director-Soennecken Print and Copy, is extremely happy with the agreement: “The portfolio from api includes 45,000 products from renowned manufacturers. This is a huge product range and fits exactly the requirements of our technically-oriented members.”

The api Computer Handels GmbH has been growing consistently for the last 20 years and is now one of the leading IT distributors in Germany. Among other things, a large number of national and international locations and a highly motivated sales team have allowed api to reach an exceptionally strong customer focus. Each of the 10,000 dealers supported benefits from an assigned personal contact, who is empowered to make his customer’s goals his own.

“Since the start of our meetings, we had an immediate feel to be speaking with industry experts and doers” explained Winfried Schneider. “Logically, our common talks concerning bad debt were especially trusting and constructive”.

api Commercial manager Frank Fritsche also expressed himself positively on the agreement with Soennecken: “api and Soennecken – this is a meeting of peers. We look forward to cooperating with a company that carries the spirit and is committed to medium size companies’ values such as solidity and reliability and is also responding dynamically to the challenges of the future in its current business activity of Print and Copy

api Sales manager Christian Peters adds: “Both sides will benefit from this agreement. api as one of the leading IT distributors and Soennecken as Europe’s leading cooperative of office equipment dealers, trading with medium size companies”.

The Soennecken Group is the leading German association of midsized dealers and resellers of the Office equipment sector and associated activities.
The total revenues 
of the Soennecken Group in 2013 were approx. 571 Million Euros (net of Taxes). The cooperative was founded in 1926 with headquarters in hilly Overath, Germany.
Today approximately 500 Dealers with some 1.000 locations take part in the four core business segments i.e. Retail, Catalogue Trade, Print and Copy and Computer equipment; direct sales and newer concepts are being piloted as well.
Members can choose from a large portfolio of over 1.000 branded articles as well as the own exclusive brand Soennecken. Comprehensive services in Marketing, General Counsel, Finance and Logistics complement the services portfolio.
Since 2012, the CIS Commerce Internet Services GmbH located in Essen belongs to Soennecken eG. Soennecken commissioned it, to develop and build multiple projects.
To name a few, there is the E-Procurement-System So.PROCURE and the online Shop technical platform So.COMMERCE. Both Solutions are deployed among the dealers with great success.